Product Marketing Specialist Job at Samyang America, Inc., Brea, CA

bTFqQk5GZnBaZ1hmdGdqaEVpVzFHSmtCRmc9PQ==
  • Samyang America, Inc.
  • Brea, CA

Job Description

Samyang America is seeking a motivated and detail-oriented individual to join our growing team as a Product Marketing Specialist . In this role, you will play a key part in supporting the development and execution of go-to-market strategies for new product launches - driving awareness, demand, and adoption across the U.S. market.

You will conduct consumer and market research, help shape product direction, and collaborate with both HQ and internal stakeholders to bring exciting new products to life. This is a great opportunity to be part of an innovative, fast-paced team with a passion for delivering high-quality food products to consumers.

Responsibilities:

  • Assist in the development and execution of product launch initiatives and campaigns to drive awareness, demand, and adoption of new products or product lines. This includes developing go-to-market strategy, launch plan, and defining metrics to track success.
  • Conduct market and consumer research to identify the needs, pain points and preferences of potential and existing consumers.
  • Define and prioritize product features, enhancements, and improvements based on market feedback and business goals.
  • Analyze sales data and market performance to make informed decisions on product portfolio optimization.
  • Collaborate with HQ partners and internal stake holders to align on product sample taste testing, consumer research, launch timeline and design process to ensure successful product launch.
  • Perform other duties as assigned.

Qualifications:

  • Bachelor’s degree in Marketing, Advertising or Business.
  • At least 2-3 years of experience with a consumer-packaged goods company.
  • Strong analytical and problem-solving skills.
  • Effective communication and collaboration abilities to work across different teams.
  • Bilingual in Korean & English is a must.

Benefits & Perks:

  • 100% Employer Paid Benefits (Medical, Dental, Vision)
  • 401K with Company Match
  • PTO Day for Company Anniversary
  • Monthly Meal Allowance
  • Monthly Cell Phone Allowance
  • Bi-Monthly Catered Lunches
  • Fully Stocked Snack & Cereal Bar

Job Tags

Similar Jobs

CenterWell Home Health

Speech Language Pathologist, Home Health Job at CenterWell Home Health

 ...Become a part of our caring community and help us put health first As a Home HealthSpeech Language Pathologist , you will: Evaluate, direct and provide speech/language pathology service to patients in the home or facility Participate in the development... 

Ethos Veterinary Health

Registered Veterinary Technician, Critical Care Job at Ethos Veterinary Health

 ...Specialty, and Urgent Care services to the growing East Bay community. Our Specialty offerings consist of Emergency, Critical Care, Cardiology, Integrative Medicine, Internal Medicine, Oncology, Neurology, and Surgery. This new facility features multiple advanced Surgery... 

King County

Department of Community and Human Services People Officer (Chief Administrative Officer) (Seattle) Job at King County

 ...accepted. Additional Job Information WORK SCHEDULE/CONDITIONS: This position is...  ...Employees in this role work remotely from a home location, with onsite reporting...  ...management focus) for Equity, Racial and Social Justice (ERSJ) efforts, recruitment, data... 

RECAP

Mentor Teacher Job at RECAP

 ...organization dedicated to supporting children, families, and educators in achieving school readiness and lifelong success. As a Mentor Teacher, you will play a vital role in guiding and developing early childhood education staff, ensuring high-quality classroom... 

Sunbelt Staffing

Full-Time Teletherapy Speech-Language Pathologist (SLP) New York (2025-26 School Year) Job at Sunbelt Staffing

 ...school year. This remote full-time position allows you to work from home while making a significant impact on the lives of students with...  ...: Flexible hours, Monday to Friday, including optional evening shifts Technology: Use innovative teletherapy tools to connect...